Firth in 1988 divided music videos into three broad typologies (narrative, performance and abstract); the different form chosen by the director or artist attracts viewers and conveys a direct or indirect message.
Narrative
Narrative videos present a sequence of events in a particular order. A video may tell any kind of story in linear, cause-effect sequencing. However some videos distort the story’s order to change the message and distract the audience from the music. Love stories, however, are the most common narrative mode in music video. The narrative pattern is often that of boy meets girl, boy loses girl, boy gets girl back. The action in the story is dominated by males who do things and females who passively react or wait for something to happen said Schwichtenberg in 1992.
Performance
Performance videos are used to convey the sense of an in-concert experience, they are associated with serious artists as performance based visuals cue the viewer to think it’s the recording of the music that is the most significant factor in releasing music. In the 1980’s shows live MTV led to a surge of performance based music videos, allowing an extra level to spread the expression of your music to. Michael Jackson was an early pioneer of the performance based video, creating dance phenomena’s still famous today.
Abstract
Music videos are often organized around what we might call "theme and variations". This term applies to music in which a theme, or, motif, follow. In abstract music videos the motif isn’t clear and is purposefully meant to confuse and intrigue the viewer. Music videos use pictorial elements that function thematically. Pictorial elements are the small parts into which a moving image may be divided in - quick zooming in and out, short cuts, colours, shapes, movements, settings, clothes, footage etc. Abstract video’s don’t set out the footage thematically thus creating odd individual messages for each viewer.
Posted by Dominic
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