Historical Context or ‘Zeitgeist’ is "the spirit of the times" or "the spirit of the age. Zeitgeist is the general cultural, intellectual, ethical, spiritual, and/or political climate within a nation or even specific groups, along with the general ambiance, morals, and mood associated period. In other words the taste or outlook characteristic of a particular era, for example linked with music videos the cultural norms and general views of a 1940’s child watching lets a Rhianna video would be completely different to 2011.
The zeitgeist for our video was easier to create as Muse who are quite a modern band don’t have a video for the song we covered so we couldn’t be distracted. We moved away from the old rock video of just performance and decided to involve some abstract. We decided the topic of our music video is how small Indie acts are controlled by big music corporations and makes them something there not by changing their style and making them more mainstream. In the news there is always something about a band having arguments with management or on singing competitions people are changed from their style to suit wider audience. We feel out video’s zeitgeist is appropriate to are target audience of 16 -25 year olds (mainly male) because they may have felt in their own life’s that they are being controlled and forced to be who they’re not, like at school where identity is removed.
Posted By Dominic
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